Your Odoo website looks fine, but Google doesn't seem to see it. The cause is usually unexciting: the SEO metadata has simply never been filled in. Google then invents a title and description itself — and it rarely does that better than you would. The good news: in Odoo you set this per page, in a few minutes.
Per page: Optimize SEO
Open the page on your website (logged in as administrator) and click Promote ▸ Optimize SEO in the top bar. In that window you fill in three things:
- Meta title (guideline: maximum 60 characters): put the most important keyword first. So not 'Welcome to Jansen', but 'Made-to-measure window frames in Utrecht | Jansen'.
- Meta description (guideline: 140–160 characters): one active sentence that tells the visitor what they will find on the page — this is your free advertising copy in the search results.
- Share image: the image that appears when someone shares the page on LinkedIn or WhatsApp. Without your own choice, Odoo picks one itself, and it is rarely the prettiest.
Odoo immediately shows a preview of how the search result will look and offers suggestions, so you don't have to guess blindly.
What Odoo already does for you
Some reassurance: canonical URLs, an automatic sitemap.xml and clean page URLs are handled by Odoo itself. So you don't need to stack technical SEO plugins as with some other CMSs — your time goes into copy and metadata, where it belongs.
Google Search Console koppelen
Under Website ▸ Configuration ▸ Settings, paste your verification code under Google Search Console. This confirms that you own the site, and lets you see in Search Console which search terms visitors actually use to find you. Those terms are gold: use them literally in your meta titles instead of the jargon you use internally — customers search for 'window frames', not 'façade joinery'.
Finally: start with your top 10
Practical tip: don't tackle all fifty pages at once; start with the ten most visited (see Search Console or your statistics) — that's where ninety per cent of the gain is. Need help with the SEO of your Odoo website? Contact DAADit Group, we'd be happy to take a look with you.
Your Odoo website looks fine, but Google does not seem to notice it. The cause is usually unexciting: the SEO metadata was simply never filled in. Google then invents its own title and description — and it rarely does that better than you would. The good news: in Odoo you handle this per page, in a few minutes.
Per page: Optimize SEO
Open the page on your website (logged in as administrator) and click Promote ▸ Optimize SEO in the top bar. In that dialog you fill in three things:
- Meta title (guideline: 60 characters max): put the main keyword first. Not 'Welcome to Jansen', but 'Custom window frames in Utrecht | Jansen'.
- Meta description (guideline: 140–160 characters): one active sentence describing what the visitor will find — this is your free ad copy in the search results.
- Sharing image: the image shown when someone shares the page on LinkedIn or WhatsApp. If you don't pick one, Odoo picks for you, and it is rarely the prettiest.
Odoo immediately previews how the search result will look and offers suggestions, so you are not guessing blindly.
What Odoo already does for you
Some reassurance: canonical URLs, an automatic sitemap.xml and clean page URLs are handled by Odoo out of the box. No stacking of technical SEO plugins like on some other CMSs — your time goes into copy and metadata, where it belongs.
Connecting Google Search Console
Under Website ▸ Configuration ▸ Settings, paste your verification code in the Google Search Console field. That confirms ownership of your site, after which Search Console shows you the actual search terms visitors use to find you. Those terms are gold: use them literally in your meta titles instead of your internal jargon — customers search for 'window frames', not 'facade joinery'.
Finally: start with your top 10
Practical tip: don't tackle all fifty pages at once; start with the ten most visited (see Search Console or your analytics) — that is where ninety percent of the gain lives. Need help with the SEO of your Odoo website? Contact DAADit Group, we are happy to take a look with you.